- Photography - you can't sell online without a good picture, or in the case of etsy, five good
I've bought all the kit for taking professional pictures now...
- Photo editing - the photos downloaded from the camera are never good enough just as they are.
What a difference some light editing makes!
- Search Engine Optimization (SEO) research - as a seller I need people who would like and desire what I make to be able to find it on the world wide web (it's a very big place). Luckily the clever people at Google have put a fanastic tool in place to help you find it, but I want to maximise your chances of finding. To do this I have to do a little bit of research. I have discovered that what I would naturally call my products is not necessarily what other people would call them. So, while I would call one of my cushions with a name on it a 'name cushion' many more people worldwide would naturally call it
- Copywriting - as you are buying from me on the internet you can't pick up the items I have made to feel their texture or their weight, see the detail of the stitching or get the overall effect in front of your eyes. It is my job to try and bring you as close to this real experience through the copywriting, so I need to tell you everything you might want to know about what I have made
Copywriting helps people visualise what it would be like to own what I make
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